![]() 40% of the sessions on a phone are microsessions: they last less than 15 seconds and usually involve quickly glancing at a notification. This trend toward simplified fonts coexists with shorter and shorter sessions on devices such as smartphones and smartwatches. His case is not unique in fact, it is symptomatic of a larger design trend towards ‘simplified’ typefaces, which includes fonts that are slim, small, in light or thin weights - a notable example being the fonts used in the newer versions of Apple’s iOS. ![]() One of the readers of our newsletter recently sent an email to share that his company was considering a switch to all-lowercase letters throughout its website and asked about any studies proving the superiority of lowercase text.
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